SMC Music Logo on Billboard
PROCESS
Brief
Redesign a logo for Santa Monica College Music Department.
Concept
I redesigned a logo for the SMC Music Department. The client wanted it to be more edgy. The original logo also had some design issues. The bold letters and style of Gilbert font emulated this aesthetic. The strings or staff on the letters connect to the subject. The simple sans serif font I used for the top and bottom words matches well with the music word mark. The final logo is showcased on a billboard.
Brief
Design a new logo for the Culver City Chamber Orchestra.
Concept
This is the children's logo for the Culver City Chamber Orchestra. I drew this cello with sunglasses as a fun image for the children's orchestra. Our group chose these two typefaces for our main logo using a bold condensed typeface for the bottom and a thinner sans serif typeface for the top. They are in all uppercase. The name is long and it was difficult to find a placement that worked for this organization.
Brief
Design a logo, website, and business cards for Tender Times, an End-of-Life doula business. Use a spiral shape and add a heart in the center.
Concept
This is a new logo for Tender Times. The client wanted a spiral with a heart inside. They wanted it to have white space inside the curves which I drew in Illustrator. I used Satisfy font for the name and Futura font for the tagline.
Brief
Design a new logo and redesign the website Original Imprint Birth, a craniosacral and birth doula business. Use spiral mixed with a shell shape for the logo.
Concept
This is a new logo for Original Imprint Birth. I drew it in Illustrator and used MADE Bon Voyage font.
Original Logo
Logo Redesign
PRESS KIT FOLDER
STATIONARY
BROCHURE
POSTCARDS
Brief
Redesign a logo for a brand you enjoy. Research it, and create a press kit folder, a postcard, brochure, business card, envelope, and press release for the brand. Get feedback and refine the logo and touch points.
Concept
I chose to redesign Erewhon's logo and branding. I added two more colors and a drawing to the logo. I used Gilbert Bold font. I used photos from Unsplash. I stayed within the brand of an all organic grocery store using photos of fruit, vegetables, and their iconic fresh juices in glass bottles.
PROCESS
MOOD BOARD
MOODBOARD
SKETCHES
SKETCHES
